目录 / 商业 / 流失率计算器
商业 · 工具

流失率计算器

测量一段时间内流失的客户占比,以评估订阅健康状况并找出保留率改进的机会。

Customers at start
Customers lost
New customers
Time period

Revenue impact (optional)

Avg revenue per customer
$
Customer lifetime value
$
Churn rate
0%
Monthly period
Retention rate0%
Customers at end0
Net growth rate0%
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Industry use cases
SaaS Product Teams Track monthly subscription cancellations to identify at-risk customer segments and prioritize feature improvements to boost retention.
Streaming Service Executives Monitor subscriber churn rates across regions to allocate content budgets strategically and reduce viewer defections to competitors.
Telecom Retention Managers Calculate monthly network churn to benchmark against rivals and justify investment in loyalty programs and service enhancements.
Insurance Agency Owners Analyze policy cancellation rates to pinpoint coverage gaps or service issues driving customers to switch providers.
Frequently asked questions
What is churn rate?
Churn rate is the percentage of customers who stop using your product or service during a given time period. It indicates customer satisfaction and business health.
How is churn rate calculated?
Churn rate = (Customers Lost ÷ Customers at Start) × 100. Don't include new customers acquired during the period in the denominator.
What is a good churn rate?
Below 5% monthly churn is excellent; 5-10% is acceptable for most industries; above 10% indicates retention issues. Benchmarks vary by industry and business model.
What's the difference between churn rate and retention rate?
Churn rate measures customers lost; retention rate measures customers kept. They're complementary: retention rate = 100% minus the churn rate.
Can churn rate exceed 100%?
No. Churn rate ranges from 0% to 100%, where 100% means all customers left during the period. New customer growth is measured separately as net growth rate.
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