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Negócios · Ferramenta

Calculadora de Margem de Lucro

Converta o custo em preço de venda aplicando um percentual de margem desejado, ou calcule inversamente a margem a partir de um preço dado.

Preço de custo
$
Margem de lucro
%
Valor da margem$0.00
Margem de lucro0.00%
Preço de venda
$ 0.00
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Industry use cases
Retail Product Pricing Small business owners calculate selling prices for merchandise by applying standard markup percentages to wholesale costs.
Food Service Pricing Restaurant and café owners determine menu item prices by applying markup to ingredient and preparation costs.
Wholesale Distribution Distributors establish retail prices by applying profit margins to their wholesale purchase costs.
Freelance Service Rates Freelancers and contractors calculate billable rates by applying markup to their direct labor and operational costs.
Frequently asked questions
What is the difference between markup and profit margin?
Markup is the percentage increase over cost price, while profit margin is profit as a percentage of the selling price. They differ because markup is calculated from cost, but margin is calculated from the final sale price.
How do I calculate selling price from cost and markup?
Multiply the cost price by (1 + markup percentage as a decimal). For example, a $100 cost with 25% markup equals $100 × 1.25 = $125 selling price.
Can markup percentage exceed 100%?
Yes. A markup can be any percentage above 0%. A 100% markup doubles the cost, while a 200% markup triples it.
What is a good markup percentage for my business?
It depends on your industry. Retail typically uses 50-100%, while services range from 20-50%. Consider your costs, competition, and desired profit level.
Can I calculate markup percentage from selling price and cost?
Yes. Subtract cost from selling price to get markup amount, then divide by cost and multiply by 100 to get the percentage.
Relacionadas em Negócios
Taxa de Rotatividade de Funcionários → Índice de Rotação de Ativos → Calculadora CPC → Calculadora de Taxa de Faturamento →
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