평균 일일 요금

점유 객실당 일일 평균 수익을 결정합니다 — 호텔 및 단기 임대의 핵심 가격 KPI.

Total room revenue

Rooms sold (occupied)

Time period

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ADR$0.00

Average daily rate

$ 0.00

per room per month

PNG · 브라우저에서 생성, 업로드 없음

Industry use cases

Hotel Chain Revenue Analysis Revenue managers at hotel chains calculate ADR across their portfolio to benchmark performance between properties and optimize pricing strategies.

Vacation Rental Pricing Property owners on rental platforms calculate their ADR to adjust nightly rates competitively based on occupancy patterns and seasonal demand.

Portfolio Performance Reporting Property managers track ADR metrics for client properties to demonstrate investment returns and justify management fees to stakeholders.

Hospitality Asset Acquisition Investors analyze ADR on potential hotel purchases to forecast revenue potential and make informed decisions about acquisition opportunities.

Frequently asked questions

What is Average Daily Rate (ADR)?

ADR is the average revenue earned per occupied room per day, calculated as total room revenue divided by the number of rooms sold.

How do you calculate ADR?

Divide total room revenue by the number of occupied (sold) rooms for the period: ADR = Total Room Revenue ÷ Rooms Sold.

What is the difference between ADR and RevPAR?

ADR measures revenue per occupied room, while RevPAR (Revenue Per Available Room) factors in occupancy by multiplying ADR by the occupancy rate, reflecting how well all available rooms are monetized.

What is a good ADR for a hotel?

There's no universal figure since it varies by market, season, and property class — budget hotels often see ADRs in the tens to low hundreds of dollars, while luxury hotels can exceed several hundred dollars per night.

Does a high ADR always mean a hotel is profitable?

Not necessarily. A high ADR with low occupancy can still produce weak overall revenue, which is why ADR is best evaluated alongside occupancy rate and RevPAR.

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