Churn-Rate-Rechner

Messen Sie den Prozentsatz der Kunden, die über einen Zeitraum verloren gehen, um die Gesundheit des Abonnements zu beurteilen und Möglichkeiten zur Verbesserung der Kundenbindung zu identifizieren.

Customers at start

Customers lost

New customers

Time period

Revenue impact (optional)

Avg revenue per customer

Customer lifetime value

Churn rate

Monthly period

Retention rate0%

Customers at end0

Net growth rate0%

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Industry use cases

SaaS Product Teams Track monthly subscription cancellations to identify at-risk customer segments and prioritize feature improvements to boost retention.

Streaming Service Executives Monitor subscriber churn rates across regions to allocate content budgets strategically and reduce viewer defections to competitors.

Telecom Retention Managers Calculate monthly network churn to benchmark against rivals and justify investment in loyalty programs and service enhancements.

Insurance Agency Owners Analyze policy cancellation rates to pinpoint coverage gaps or service issues driving customers to switch providers.

Frequently asked questions

What is churn rate?

Churn rate is the percentage of customers who stop using your product or service during a given time period. It indicates customer satisfaction and business health.

How is churn rate calculated?

Churn rate = (Customers Lost ÷ Customers at Start) × 100. Don't include new customers acquired during the period in the denominator.

What is a good churn rate?

Below 5% monthly churn is excellent; 5-10% is acceptable for most industries; above 10% indicates retention issues. Benchmarks vary by industry and business model.

What's the difference between churn rate and retention rate?

Churn rate measures customers lost; retention rate measures customers kept. They're complementary: retention rate = 100% minus the churn rate.

Can churn rate exceed 100%?

No. Churn rate ranges from 0% to 100%, where 100% means all customers left during the period. New customer growth is measured separately as net growth rate.

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